MEDDIC Academy

MEDDIC Academy is the registered owner of the MEDDPICC® trademark. As the trademark owner, we are the only provider authorized to issue official MEDDPICC® certifications, ensuring that your credential is recognized, protected, and fully aligned with our brand standards.

What is MEDDIC?

MEDDIC is the most renowned Sales Qualification Methodology, applicable to any complex Enterprise Sales Process. This page explains why and how to get MEDDIC Certified™.

MEDDIC & MEDDPICC® are the courses, slides, books, and other educational materials that were published and made available online by Darius Lahoutifard and MEDDIC Academy for the first time in the period of 2013-2017. They are results of the Sales and Qualification techniques and best practices that were initially developed at PTC (aka Parametric Technology Corp.) during the 90s.

Our Core MEDDIC & MEDDPICC® Courses

All of the following courses are available on our eLearning platform and as part of our enterprise packages.

1. Introduction to MEDDIC & MEDDPICC ®

  • Price: Free
  • Audience: Beginners or new hires unfamiliar with MEDDIC.
  • Format: Self-paced eLearning.
  • Duration: 15 min
  • Focus: Overview of the MEDDIC methodology and its components/elements.
  • Test: self-paced quiz
  • Outcome: Foundation-level awareness, no certificate.

2. Full MEDDPICC® Certification Course

  • Audience: Sales professionals working in complex B2B sales environments.
  • Format: Self-paced eLearning.
  • Duration: ~2-3 hours, as reported by users.
  • Focus: All MEDDPICC® elements (including Metrics, Champion, Economic Buyer, etc.).
  • Test: self-paced quiz
  • Outcome: Learn in-depth definition of the elements of MEDDPICC. Popular course for job seekers. A Certificate of Completion is issued at the end.

3. Advanced MEDDPICC® Certification Course

  • Audience: Experienced sellers and managers familiar with the basics.
  • Format: Self-paced eLearning.
  • Duration: ~4-5 hours, as reported by users.
  • Focus: Advanced deal strategies, execution tactics, and real-life application.
  • Test: self-paced quiz
  • Outcome: Our best-selling course, providing how-tos, email templates, Scoring spreadsheet for assessment, and more.

4. MEDDPICC® Certification for Managers

  • Audience: Sales Managers and Leaders.
  • Format: Self-paced eLearning.
  • Duration: ~6-7 hours, as reported by users.
  • Focus: Coaching reps, customizing sales process, deal inspection using MEDDPICC®.
  • Test: self-paced quiz
  • Outcome: Manager-level certification; provides tools for sales managers to coach teams after initial training.

5. Certified MEDDPICC® Trainer Program

  • Audience: Internal enablement leaders (and external trainers under conditions).
  • Format: Self-paced eLearning + time-measured written exam + oral exam
  • Duration: ~10 hours
  • Focus: Mastery of the methodology, facilitation skills, coaching reps, deal inspection using MEDDPICC®.
  • Test: self-paced quiz + time-measured written exam + oral exam
  • Outcome: Become a MEDDIC & MEDDPICC® Certified Trainer.

6. Live In-person or Virtual Workshop

  • Audience: All sales roles.
  • Format: Instructor-led, live. Either in-person or virtual.
  • Duration: ~4 hours (7-8 hours when delivered with Deal Inspection)
  • Focus: Customization of the framework to the company’s products/services.
  • Outcome: Create a MEDDPICC® Sales Playbook including practical details of sales meetings.

7. Infinite Sales® Leadership

  • Audience: Sales Directors, VPs, CROs, CEOs.
  • Format: Self-paced eLearning
  • Duration: ~2-3 hours
  • Focus: Building and developing sales teams in competitive markets.
  • Test: Self-paced quiz
  • Outcome: Learn how to hire, nurture and optimize sales teams.

What does it mean to get MEDDIC Certified™?

  • Standardize the knowledge, skills, and best practices of the MEDDIC methodology in sales campaigns.
  • Guaranteed validation by MEDDIC Academy.
  • Offers proof of competency to employers.

Three Levels of Certification / Credential

Looking for the three levels of credential details and verification? You may:

Why should sales professionals be certified in MEDDIC?

The MEDDIC certification provides a way to assess and validate your Executive Knowledge.

Why should employers hire MEDDIC certified™ sales professionals?

The MEDDIC certification signifies true understanding and ability to apply MEDDIC in real-world scenarios.

How long does MEDDIC Certification stay valid?

The certification is permanent; there is no renewal required.

How can I prove my certification and advertise it?

A verifiable digital certificate is granted upon successful completion, accessible from your account.